Vipermed Tech is a technology solution that implements and runs precision omnichannel marketing campaigns for pharmaceutical products in their launch, growth or turnaround phase, delivering measurable sales growth.
A technology suite developed by Vipermed. +14 years of experience working for the leading laboratories in LATAM and the USA
Detection of commercial opportunities and segment generation.
Upload your database with Close-Up, IQVIA and other point-of-sale data sources. The system builds a smart dashboard that lets you understand the market quickly and act on it, based on its growth opportunities.
Identify physician segments by their stage and prescribing behavior. Pinpoint priority segments based on commercial potential.
Database normalization, cleanup and orchestration.
Charts and reports that clearly explain the opportunities.
Detection of the highest-opportunity areas and prioritization of actions.
Access a smart dashboard from your phone or computer.
Example
Journey design for each of your segments.
For each physician segment, the system defines the touchpoints by considering which key messages can make an impact, which channels will deliver them and in what order, to reach the segment's goal.
See journeysThe journey sets which message the physician receives, through which channel, in what order and with which piece, all the way to prescription.
What needs to happen with that segment: activate, convert, defend or win back.
The brand's approved arguments, ordered from general to comparative.
Awareness, consideration and prescription, with one milestone per stage.
Rep visit, email, WhatsApp or LinkedIn; leaflet, video or banner.
How many touchpoints, how often, and when samples come in.
Those who respond move forward; those who don't read get a new channel or angle.
This is what a program built in the app looks like, using the Venomixol example: each segment's journey month by month and, at every touchpoint, the pieces the physician receives.
Journeys by segment. Each segment has its own twelve-month path: which message the physician receives, through which channel and with which piece at each stage, from introduction to prescription.
Venomixol example · 4 segments, 12 touchpoints each
From touchpoint to piece. Each journey cell opens the pieces it contains, with one design per specialty. Tap month 1 to see the welcome piece.
There is one design per specialty, and it is the same for all four segments: each physician receives the one for their specialty.
P01A · received by Orthopedics and Rheumatology
P01B · received by Gynecology
P01C · received by Internal Medicine, General Practice and other specialties
Venomixol example · generic demo pieces
For both your sales force and your digital actions, create highly relevant pieces based on data-driven insights.
Access Brand Hub: an app that holds your brands' design system and lets you create pieces without relying on external agencies.
A brand hub loaded with your brand's claims, so you can build within medical and regulatory compliance.
Visual aids, leaflets, infographics and videos of high medical and aesthetic quality, created by the Vipermed team.
See real examples at Vipermed Labs
Run segmented, orchestrated omnichannel campaigns across your sales force, email, WhatsApp and every authorized channel.
On the laboratory's own database
Orchestrated execution across every available channel, so each touchpoint is relevant.
Expand your coverage by reaching physicians your sales force can't reach today.
Reach high-potential physicians who are beyond the reach of in-person visits.
Impact
100% measurable results vs. audited databases.
Real results from a 2026 case study.
YTD sales growth
new prescriptions generated by physicians reached by the campaigns
of physicians whose prescribing intent was declining were won back.
of physicians who had stopped prescribing came back to the product.
We'll show you Vipermed Tech applied to your brand: data, journeys, content and execution, with a real case.
Message us on WhatsAppOr email us at info@vipermed.com.uy
